Marketing

Stop Trying To Be Perfect | Ep #19

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Stop Trying To Be Perfect

 In this episode, we look at perfectionism in marketing and business. It’s very easy to fall into the perfectionism trap. That is, we put off doing things until they’re perfect. The problem with this is that you’re not moving forward, and you’ll never move forward as nothing is ever perfect. It’s not uncommon to Read More

Marketing

Pricing and Payment Tactics | Ep #18

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Pricing and Payment Tactics

In this episode, we look at pricing and payment tactics. This episode was inspired by Richard Shotton’s book The Choice Factory – How 25 behavioural biases influence the products we decide to buy, chapter 6, The Pain of Payment. You can buy his book by following the link below. ► http://amzn.eu/d/0cXZS1J 1. Use payment terminals Read More